47
milk steamer
Skip itSoft demand (-30.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£40.10avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,591.97avg incumbent reviews — the moat a new listing must climb
Price range
Okay£16.40–£214.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£64K£64K/yr · 106K searches
Growth
Bad-30.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand