57
milk pan
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Review moat
Good714.9avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£253K£253K/yr · 450K searches
Price range
Okay£5.09–£22.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.77avg listing price — sweet spot $15–$100
Growth
Bad-30.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand