45
milk frother jug
Skip itPrices mostly outside the sweet spot ($4.99–$12.26) — this niche doesn't clear our bar today.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Good£281K£281K/yr · 351K searches
Review moat
Okay1,570.48avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.63avg listing price — sweet spot $15–$100
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Price range
Bad£4.99–£12.26cheapest to priciest tracked listing — scored on the share inside $15–$100