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milk bottle tops
Skip itPrices mostly outside the sweet spot ($3.11–$8.43) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,708.87avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Market size
Bad£64K£64K/yr · 87K searches
Avg price
Bad£5.31avg listing price — sweet spot $15–$100
Price range
Bad£3.11–£8.43cheapest to priciest tracked listing — scored on the share inside $15–$100