74
metal watering can
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+156.2%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great276.62avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.76avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Good£6.44–£34.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£106K£106K/yr · 124K searches