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metal pegs
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Growth
Great+73.5%90-day search growth — must beat 0% to launch
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good841.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.32–£23.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.55avg listing price — sweet spot $15–$100
Market size
Bad£34K£34K/yr · 38K searches