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mealybugs spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Okay2,313.1avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.98–£20.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.73avg listing price — sweet spot $15–$100
Market size
Bad£69K£69K/yr · 44K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Growth
Bad-33.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap