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marigold garland
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good567.66avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Avg price
Bad£8.54avg listing price — sweet spot $15–$100
Price range
Bad£2.20–£17.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£17K£17K/yr · 36K searches