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magnetic seam guide
Skip itPrices mostly outside the sweet spot ($2.64–$10.34) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great127.26avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.27avg listing price — sweet spot $15–$100
Market size
Bad£21K£21K/yr · 53K searches
Price range
Bad£2.64–£10.34cheapest to priciest tracked listing — scored on the share inside $15–$100