55
magnetic balls
Worth a lookShows low returns (0.9%), but soft demand (-32.4% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Good1,064.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£304K£304K/yr · 898K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.12avg listing price — sweet spot $15–$100
Price range
Bad£3.34–£16.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-32.4%90-day search growth — must beat 0% to launch