51
low wattage kettle
Worth a lookShows a sweet-spot price point ($18.21 avg), but soft demand (-6.9% this quarter) keeps it on the watch list.
Avg price
Great£18.21avg listing price — sweet spot $15–$100
Price range
Great£11.27–£27.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,181.2avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£114K£114K/yr · 188K searches
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand