42
love you bye above door sign
Skip itPrices mostly outside the sweet spot ($3.42–$12.00) — this niche doesn't clear our bar today.
Review moat
Incredible43.76avg incumbent reviews — the moat a new listing must climb
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.48avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 67K searches
Growth
Bad-46.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.42–£12.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier