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67

loppers

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 74Conversion 61Competition 69Returns 95Price range 76Avg price 89Brand share 38Review moat 52Quality gap 62

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great£20.50

avg listing price — sweet spot $15–$100

Price range

Great£7.55–£39.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+58.4%

90-day search growth — must beat 0% to launch

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Market size

Good£454K

£454K/yr · 421K searches

Review moat

Good1,412.03

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand