51
log store
Worth a lookShows low returns (1.2%), but weak search conversion (0.7%) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£92.01avg listing price — sweet spot $15–$100
Review moat
Good1,090.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay£252K£252K/yr · 381K searches
Price range
Okay£22.79–£332.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price