51
lockable cabinet
Worth a lookShows low returns (0.7%), but weak search conversion (0.5%) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£84.44avg listing price — sweet spot $15–$100
Review moat
Good591.13avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good£11.42–£170.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£46K£46K/yr · 119K searches
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price