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light box drawing
Skip itSoft demand (-28.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great£15.70avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.60–£27.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,754.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad£98K£98K/yr · 161K searches
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand