50
letter rack
Worth a lookShows low returns (1.0%), but soft demand (-23.3% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,024.43avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.49–£23.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.59avg listing price — sweet spot $15–$100
Market size
Bad£73K£73K/yr · 220K searches
Growth
Bad-23.3%90-day search growth — must beat 0% to launch