53
letter beads
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.46–$10.72) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Growth
Good+51.2%90-day search growth — must beat 0% to launch
Review moat
Good947.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Bad£96K£96K/yr · 254K searches
Avg price
Bad£5.51avg listing price — sweet spot $15–$100
Price range
Bad£2.46–£10.72cheapest to priciest tracked listing — scored on the share inside $15–$100