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50

lest we forget flag

Worth a look

Shows low returns (0.5%), but prices mostly outside the sweet spot ($4.09–$9.30) keeps it on the watch list.

Market size 7Growth 81Conversion 63Competition 48Returns 97Price range 0Avg price 19Brand share 70Review moat 66Quality gap 25

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Great+76.0%

90-day search growth — must beat 0% to launch

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good877.97

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.77

avg listing price — sweet spot $15–$100

Market size

Bad£26K

£26K/yr · 69K searches

Price range

Bad£4.09–£9.30

cheapest to priciest tracked listing — scored on the share inside $15–$100