62
led glasses
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great148.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Price range
Good£3.26–£32.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Avg price
Okay£10.56avg listing price — sweet spot $15–$100
Market size
Bad£67K£67K/yr · 145K searches