59
led drawing board
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great£16.25avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Good744.02avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.65–£36.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£299K£299K/yr · 466K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-29.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand