53
leather sofa
Worth a lookShows low returns (0.3%), but weak search conversion (0.1%) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible53.29avg incumbent reviews — the moat a new listing must climb
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Okay£218K£218K/yr · 407K searches
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Avg price
Bad£412.40avg listing price — sweet spot $15–$100
Price range
Bad£57.37–£1611.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Price