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lean to greenhouse
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great219.17avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Okay£327.19avg listing price — sweet spot $15–$100
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 116K searches
Price range
Bad£13.99–£3795.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale