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leaf rake
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great449.53avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.03avg listing price — sweet spot $15–$100
Price range
Good£5.88–£28.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£121K£121K/yr · 134K searches
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier