58
leaf grabbers
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good731.52avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good£12.18avg listing price — sweet spot $15–$100
Price range
Okay£7.14–£22.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£211K£211K/yr · 212K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier