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laundry basket 3 compartments
Skip itSoft demand (-22.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£27.95avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great£5.72–£78.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,508.54avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£88K£88K/yr · 164K searches
Growth
Bad-22.0%90-day search growth — must beat 0% to launch