46
lash pillow
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible86.71avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£15.04avg listing price — sweet spot $15–$100
Price range
Good£7.22–£34.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Market size
Bad£19K£19K/yr · 25K searches