48
large safety pins
Skip itPrices mostly outside the sweet spot ($1.72–$9.39) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Review moat
Good596.45avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 100K searches
Avg price
Bad£4.01avg listing price — sweet spot $15–$100
Price range
Bad£1.72–£9.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand