64
large house plants
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Incredible18%top-5 click share — an open shelf
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good1,022.19avg incumbent reviews — the moat a new listing must climb
Market size
Good£390K£390K/yr · 1.6M searches
Avg price
Good£12.55avg listing price — sweet spot $15–$100
Price range
Good£1.71–£29.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Signals Out of Stock