44
large googly eyes
Skip itPrices mostly outside the sweet spot ($2.67–$7.59) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Review moat
Great183.61avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.05avg listing price — sweet spot $15–$100
Market size
Bad£21K£21K/yr · 42K searches
Price range
Bad£2.67–£7.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier