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Soft demand (-22.2% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 14Conversion 54Competition 36Returns 97Price range 34Avg price 45Brand share 21Review moat 37Quality gap 38

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£11.40

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,790.06

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£2.88–£21.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad£80K

£80K/yr · 154K searches

Growth

Bad-22.2%

90-day search growth — must beat 0% to launch