53
large basket
Worth a lookShows low returns (1.1%), but a small market ($57K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Price range
Great£5.71–£80.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£18.61avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Good1,003.01avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£57K£57K/yr · 207K searches