51
ladder shelf
Worth a lookShows low returns (0.6%), but weak search conversion (0.7%) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£30.00avg listing price — sweet spot $15–$100
Price range
Great£14.37–£53.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,248.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£74K£74K/yr · 374K searches
Growth
Bad-29.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale