62
knock box
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great381.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good£6.05–£36.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.96avg listing price — sweet spot $15–$100
Market size
Good£370K£370K/yr · 427K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand