48
kitchen shelves
Skip itSoft demand (-30.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£20.12avg listing price — sweet spot $15–$100
Price range
Great£9.44–£51.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£115K£115K/yr · 610K searches
Review moat
Bad10,512.63avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.8%90-day search growth — must beat 0% to launch