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kitchen scissor
Skip itPrices mostly outside the sweet spot ($2.51–$12.14) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Market size
Great£986K£986K/yr · 926K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£6.36avg listing price — sweet spot $15–$100
Review moat
Bad21,435.2avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.51–£12.14cheapest to priciest tracked listing — scored on the share inside $15–$100