54
kitchen larder cupboard
Worth a lookShows low returns (0.4%), but weak search conversion (0.6%) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£54.47avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great£22.77–£123.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good997.26avg incumbent reviews — the moat a new listing must climb
Market size
Bad£70K£70K/yr · 207K searches
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price