48
kingsize mattress
Skip itPrices mostly outside the sweet spot ($96.59–$320.37) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good636.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£143.31avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£98K£98K/yr · 53K searches
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad£96.59–£320.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price