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kilner jars
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Market size
Good£426K£426K/yr · 576K searches
Review moat
Okay2,380.69avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.27–£22.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.66avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand