28
kilner jars 1ltr
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,776.4avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.06avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£45K£45K/yr · 36K searches
Price range
Bad£2.88–£16.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand