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kebab spike
Worth a lookShows a thin review moat (48 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible47.86avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.69avg listing price — sweet spot $15–$100
Price range
Okay£5.45–£20.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 43K searches
Signals Low Review Barrier