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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,423.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.24avg listing price — sweet spot $15–$100
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad£10K£10K/yr · 23K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.74–£14.74cheapest to priciest tracked listing — scored on the share inside $15–$100