44
ironing board hanger
Skip itSoft demand (-19.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great412.67avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.09avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Price range
Okay£4.15–£19.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£95K£95K/yr · 175K searches
Growth
Bad-19.1%90-day search growth — must beat 0% to launch