57
iron on letters
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great307.7avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+27.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£5.28avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 283K searches
Price range
Bad£3.26–£11.82cheapest to priciest tracked listing — scored on the share inside $15–$100