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Prices mostly outside the sweet spot ($3.21–$6.19) — this niche doesn't clear our bar today.

Market size 7Growth 15Conversion 84Competition 13Returns 99Price range 0Avg price 13Brand share 35Review moat 36Quality gap 19

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,919.89

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.5%

90-day search growth — must beat 0% to launch

Competition

Bad84%

top-5 click share — a locked-up shelf

Avg price

Bad£4.50

avg listing price — sweet spot $15–$100

Market size

Bad£28K

£28K/yr · 68K searches

Price range

Bad£3.21–£6.19

cheapest to priciest tracked listing — scored on the share inside $15–$100