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irish coffee glass
Skip itSoft demand (-46.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good564.47avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£11.97avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.18–£18.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£22K£22K/yr · 30K searches
Growth
Bad-46.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier