59
iced coffee glass
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great140.46avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Growth
Good+50.0%90-day search growth — must beat 0% to launch
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.32avg listing price — sweet spot $15–$100
Market size
Bad£94K£94K/yr · 295K searches
Price range
Bad£5.90–£14.16cheapest to priciest tracked listing — scored on the share inside $15–$100