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ice cream spoons
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Incredible+128.8%90-day search growth — must beat 0% to launch
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,027.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad£3.16–£18.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.93avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 36K searches