64
ice cream scoop
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Growth
Good+52.4%90-day search growth — must beat 0% to launch
Market size
Good£452K£452K/yr · 559K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,090.16avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.10avg listing price — sweet spot $15–$100
Price range
Bad£2.13–£15.08cheapest to priciest tracked listing — scored on the share inside $15–$100