45
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Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£31.76avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,155.98avg incumbent reviews — the moat a new listing must climb
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.02–£218.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 31K searches
Brand share
Bad96%top-5 brand share — brand-locked demand